Seeking to expand their reach in the Southern California market, this new showroom provides 360 degree views of Los Angeles and its neighborhoods from the 48th floor penthouse.
This space incorporates different work styles and functions and overlays visual and special connections to the surrounding neighborhoods as they relate to the floor plan. The design infuses modern architecture, local neighborhood vibe, mid-century modern graphics, and LA Street Art while remaining true to the corporate brand. The showroom uses an open plan to take advantage of the surrounding views, while also creating a path through the showroom to allow for the integrated story of the furniture to be told. The showroom technology diversity supports team sharing and spans from basic white boards to interactive digital technology layered throughout. This project was a partnership with Perkins + Will.